ALK Capital, a prominent investment firm, has announced the launch of its production agency, VSP Studios. The studio is an integral part of the company's sports arm, Velocity Sports Partners.
VSP Studios aims to revolutionize sports content production by collaborating with clubs, athletes, creators and brand partners. The company will work closely with these entities to develop and produce original formats that cater to a wide range of audiences.
The scope of their projects includes premium behind-the-scenes series that offer fans an exclusive look into their favorite teams and players' lives off the field. They also plan on creating athlete-driven storytelling content that provides a unique perspective on the world of sports through the eyes of those who live it every day. In addition to this, VSP Studios will foster creator collaborations which are expected to bring fresh and innovative ideas into sports content creation.
Distribution partnerships
To ensure maximum reach for its productions, VSP studios has partnered with renowned distribution platforms such as social media platform X and broadcaster Sky. These partnerships are set up strategically to distribute their content effectively across various channels reaching millions globally. VSP Studios’ first projects are slated for release in 2026. While details about these initial projects remain under wraps at present time, they're expected to showcase the studio’s commitment towards producing high-quality sports-related content.
ALK Capital is known for its majority ownership stakes in Premier League club Burnley and LaLiga’s Espanyol. Over the past year alone Burnley has significantly expanded its content production capabilities including launching a VR matchday broadcast - a first-of-its-kind initiative within UK football circles. Further demonstrating their commitment towards innovation in sport broadcasting technology; Burnley has also created the first UK-commissioned X original and launched an Innovation Hub in collaboration with AI dubbing business Camb.AI.
The launch of VSP Studios by ALK Capital's sports arm, Velocity Sports Partners, marks a significant step forward in the world of sports content production. With their focus on creating original formats and collaborations with athletes and creators, they are set to bring a fresh perspective to how we consume sports content. Their strategic partnerships with distribution platforms ensure that this innovative content reaches as many fans as possible. As we look towards 2026, it will be exciting to see what VSP Studios brings to the table.
